Rock Trembath

Product Positioning Strategy - Team Exercise Example & Template

Understanding where you want your product to sit in the market makes everything about messaging and product development easier.

This video outlines a simple exercise I developed for startups and product teams.

I’ve run it with multiple companies in different industries it always provides great insights.

For those of you with large teams, I’ve also included a quick way to summarize all of your data using ChatGPT within the Google sheet.

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Resources used in this Product Positioning Exercise

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